The brand design captures the essence of exploration and individuality. The vibrant teal green symbolizes the beauty of nature, while retro-inspired lettering adds a touch of nostalgia and fun. The bold decision to flip the "E" backward, paired with a dynamic strike, serves as a visual metaphor for breaking the status quo & embracing the wild, free spirit of those who choose to wander.

 

This identity reflects a love for the outdoors and a commitment to helping adventurers express their style while staying prepared for their next big journey.